Direct Selling A $250 Billion Industry

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Direct Selling A $250 Billion Industry

 

According to the USA Direct Selling Association and the World Federation Of Direct Selling Associations, (WFDSA) the market is $183 billion worldwide with 103 million distributors. (Year 2015)

However the WFDSA measure their members only and the majority of Direct Selling companies are not members.

There are more than 10,000+ Direct Selling companies worldwide, many of them in Asia and China, under the radar and are in the $25 – $100+ million sales range.

We research on an ongoing basis the sales / revenue of companies for 2015. 

Please log a support ticket if you want to share company revenue information.

If we estimate revenue, based on the information we have, we tend to do so on the low side. Holdings with a multi channel strategy (Vorwerk) or with ownership in several companies (JRJR Networks) we split out.

Based on below figures for 200+ companies, we are pretty sure the total market exceeds $250 Billion 🙂

Revenue is in $USA and in millions.

The total revenue of below companies is $101+ Billion.

# Company Revenue Remark Country
1 Amway 9,500 Confirmed US
2 Avon 6,160 Confirmed US
3 Amore Pacific 4,680 Confirmed KR
4 Herbalife 4,470 Confirmed US
5 Infinitus 3,888 Confirmed CN
6 Mary Kay 3,700 Confirmed US
7 Perfect China 3,580 Confirmed CN
8 Forever Living Pr. 2,500 Estimated US
9 Natura Cosmeticos 2,410 Confirmed BR
10 Tupperware 2,280 Confirmed US
11 Nu Skin 2,250 Confirmed US
12 Thermomix (Vorwerk) 1,565 Confirmed DE
13 Tiens International 1,550 Confirmed CN
14 Primerica Financial Services 1,410 Confirmed US
15 Ambit Energy 1,400 Confirmed US
16 Oriflame 1,350 Confirmed SE
17 Melaleuca 1,330 Confirmed US
18 Belcorp 1,200 Confirmed PE
19 Telecom Plus – Utility Warehouse 1,170 Confirmed GB
20 New Era Health 1,160 Confirmed CN
21 Kobold (Vorwerk) 1,111 Confirmed DE
22 Jeunesse 1,090 Confirmed US
23 New Avon 1,010 Confirmed US
24 Young Living 1,000 Confirmed US
25 USANA 918 Confirmed US
26 Isagenix 890 Confirmed US
27 Stream Energy 866 Confirmed US
28 DXN Global 862 Confirmed US
29 Pola 823 Confirmed JP
30 ACN 821 Confirmed US
31 Market America 791 Confirmed US
32 Team Beach Body 780 Confirmed US
33 Juice Plus+ 750 Estimated US
34 OneCoin 750 Estimated BG
35 It Works! Global 748 Confirmed US
36 Yanbal International 747 Confirmed PE
37 Advocare 719 Confirmed US
38 WorldVentures 693 Confirmed US
39 Rodan and Fields 624 Confirmed US
40 Yang 597 Confirmed CN
41 Miki Corp. 578 Confirmed JP
42 Team National 549 Confirmed US
43 Apollo 538 Confirmed CN
44 Thirty One Gifts 516 Confirmed US
45 Nerium Int. 516 Confirmed US
46 Arbonne International 502 Confirmed US
47 Forbes Lux Group 501 Confirmed CH
48 Rolmex 448 Confirmed US
49 Scentsy 429 Confirmed US
50 Jafra Cosmetics (Vorwerk) 411 Confirmed US
51 Omnilife 406 Confirmed MX
52 QNet 400 Estimated MY
53 Yofoto 399 Confirmed CN
54 Plexus Worldwide 384 Confirmed US
55 Younique 375 Estimated US
56 DoTerra 350 Estimated US
57 Morinda 350 Estimated US
58 Just International AG 350 Confirmed CH
59 PM International 350 Confirmed DE
60 Le-Vel 349 Confirmed US
61 Naturally Plus 339 Confirmed US
62 Merro 328 Confirmed US
63 For Days 325 Confirmed US
64 Nature’s Sunshine Products 325 Confirmed US
65 Viridian Energy 324 Confirmed US
66 4Life 321 Confirmed US
67 Pampered Chef 320 Estimated US
68 Kang Ting 308 Confirmed CN
69 LR Health and Beauty 306 Confirmed DE
70 Stella & Dot 300 Estimated US
71 LG Household & Health Care 300 Estimated MY
72 Unicity Int. 300 Estimated US
73 Resgreen 299 Confirmed US
74 Anran 296 Confirmed US
75 Better Way (Mistine) 285 Confirmed TH
76 ModiCare 275 Estimated IN
77 WIV Wein Int. AG 275 Confirmed DE
78 PartyLite 273 Confirmed US
79 NHT Global 265 Confirmed US
80 Family Heritage Life 254 Confirmed US
81 Pro-Health 251 Confirmed US
82 Cabi Online 250 Confirmed US
83 Faberlic 250 Estimated RU
84 Origami Owl 250 Estimated US
85 Southwestern Advantage 225 Confirmed US
86 Jamberry Nails 224 Confirmed US
87 Cutco 204 Confirmed US
88 Take Shape For Life – Medifast 202 Confirmed US
89 Alliance In Motion 200 Confirmed PH
90 Menard Cosmetics 198 Confirmed JP
91 Gano Excel 195 Estimated MY
92 Hy Cite Enterprises 195 Confirmed US
93 LifeVantage 190 Confirmed US
94 Noevir 189 Confirmed US
95 Mannatech 180 Confirmed US
96 For You 179 Confirmed US
97 Naris Cosmetics 178 Confirmed JP
98 Nikken 175 Estimated US
99 Elken 170 Estimated MY
100 Princess House 170 Confirmed US
101 Longrich 167 Confirmed CN
102 Pure Romance 164 Confirmed US
103 World Global Network 157 Confirmed US
104 Youngevity 156 Confirmed US
105 Charle 154 Confirmed CN
106 Giffarine Skyline 153 Confirmed MY
107 Kangmei 151 Confirmed CN
108 Seacret Direct 151 Confirmed US
109 Kangzen 150 Estimated TH
110 Hinode Cosméticos 150 Estimated BR
111 Enagic USA 150 Estimated US
112 Organo Gold 150 Estimated CA
113 Kasley Ju 149 Confirmed CN
114 BearCere Ju 145 Confirmed HK
115 JRJR Networks 140 Confirmed US
116 Diana 139 Confirmed JP
117 Alphay International, Inc. 135 Confirmed US
118 Prowin international 134 Confirmed DE
119 Maruko 129 Confirmed CN
120 Zija International 129 Confirmed US
121 Lyoness 125 Estimated AT
122 Bofrost 125 Estimated DE
123 Zrii 119 Confirmed US
124 Fuxion 116 Confirmed US
125 Univera 115 Estimated US
126 Zhulian Marketing 115 Estimated MY
127 5Linx 112 Estimated US
128 ARIIX 112 Confirmed US
129 FM Group 110 Confirmed PL
130 Golden Sun 108 Confirmed IN
131 Loveast 105 Confirmed US
132 Ideality 104 Confirmed US
133 Heim & Haus 100 Estimated DE
134 Vemma 95 Estimated US
135 Vileda GmbH 95 Estimated DE
136 Arsoa Honsha 92 Estimated JP
137 Jimon 90 Confirmed AF
138 Ten Fu Tenmax 90 Confirmed CN
139 Nefful 90 Estimated US
140 Life Plus 85 Estimated US
141 Immunotec Research 84 Estimated CA
142 Koyo-Sha 83 Confirmed JP
143 Vision Int People Group 81 Confirmed RU
144 Zurvita 81 Confirmed US
145 IDlife 80 Estimated US
146 Total Life Changes 77 Confirmed US
147 Captain Tortue Group 76 Confirmed FR
148 ASEA 75 Estimated US
149 Tastefully Simple 75 Estimated US
150 bHIP Global 75 Estimated US
151 ViSalus 75 Estimated US
152 Ann Summers 75 Estimated GB
153 Energetix 75 Estimated DE
154 Nutrimetics 75 Estimated AU
155 Ion Cosmetics 70 Estimated JP
156 ForeverGreen – FgXpress 67 Confirmed US
157 Sisel International 65 Estimated US
158 Ardyss 65 Estimated US
159 New Image 65 Estimated NZ
160 Premier Designs 65 Estimated US
161 Gold Canyon 65 Estimated US
162 Kyani 60 Estimated US
163 J.Hilburn 55 Estimated US
164 Mega Holdings 55 Estimated HK
165 QSciences 55 Estimated US
166 Talk Fusion 52 Estimated US
167 Reliv International 52 Confirmed US
168 Javita 50 Estimated US
169 Vestige Marketing 50 Estimated IN
170 Deesse International 50 Estimated CH
171 Modere 50 Estimated US
172 XanGo 50 Estimated US
173 Zinzino 50 Confirmed SE
174 AMC International 50 Estimated CH
175 Jewelry in Candles 48 Estimated US
176 Karatbars 45 Confirmed DE
177 Berry.En 45 Estimated DE
178 Cambridge Diet 45 Estimated GB
179 LifeWave 45 Estimated US
180 Perfectly Posh 45 Estimated US
181 Send Out Cards 45 Estimated US
182 The Limu Company 42 Estimated US
183 TruVision Health 40 Estimated US
184 Rain International 40 Estimated US
185 Global Wealth Trade 38 Estimated CA
186 SoZo Global 35 Estimated US
187 Xocai 35 Estimated US
188 Silpada Designs 30 Estimated US
189 Empower Network 30 Estimated US
190 PhytoScience 28 Estimated MY
191 Skinny Body Care 25 Estimated US
192 Trevo 25 Estimated US
193 Chloe and Isabel 25 Estimated US
194 Evolv Health 25 Estimated US
195 Dubli Network – Ominto 22 Confirmed US
196 Usborne Books 21 Confirmed US
197 Agel 20 Estimated US
198 Steeped Tea 20 Confirmed CA
199 Essante Organics 20 Estimated US
200 Exfuze 20 Estimated US
201 Close To My Heart 19 Estimated US
202 Norwex 15 Estimated NO
203 Financial Education Services 15 Estimated US
204 Paparazzi Accessories 15 Estimated US
205 SeneGence 15 Estimated US
206 Sevenpoint2 15 Estimated US
207 Wildtree 14 Estimated US
208 Limitless Worldwide 12 Estimated US
209 Bonofa 10 Estimated LI
210 Well And Company 10 Estimated US
211 LuLaRoe 10 Estimated US
212 Visi 10 Estimated US
213 Wellstar Int. 10 Estimated DE
214 Yoli 10 Estimated US
215 iMarketslive 10 Estimated US
216 Paycation 10 Estimated US
217 Pink Papaya 10 Estimated US
218 Pink Zebra 10 Estimated US
219 Victoria Benelux 9 Estimated BE
220 Nuviza 6 Estimated US
221 Fitteam Global 5 Estimated US
222 Alive Max 5 Estimated US
223 Brain Abundance 5 Estimated US
224 Sass N Frass 5 Estimated US
225 Buyezee 2 Estimated US
226 5 Star Signals 1 Estimated IE
227 BeautiControl (Tupperware) 1 See Tupperware US
228 Tyra Banks Cosmetics 1 Estimated US
229 Vorwerk (see divisions) 1 Confirmed DE
230 Wakaya Perfection 1 Estimated US
231 Valentus 1 Estimated US
Total: 101,343

 

https://www.businessforhome.org/2016/06/direct-selling-a-250-billion-industry/

06/04/2016 |

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