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No One Wants to Buy the Longaberger Basket-Shaped Building


Chances are your grandmother owns a Longaberger basket. Or maybe your mother-in-law. The point is, these carriers are super iconic. Which might be why the company’s founder, Dave Longaberger, built the headquarters to resemble their best-selling Medium Market Basket. The only problem: Now they’re trying to sell it and no one wants to buy it.

The building was first listed about 18 months ago when the company decided to condense operations (even though it was only completed in 1997) and it recently dropped to $5 million. Clearly, much of this has to do with the celebrity-like quality of the building.

“You might see it three or four miles off before you come around the bend, and then you say, ‘That is a basket. That is unquestionably a basket,’” Tom Rochon, who works for Longaberger’s holding company JRJR Networks, told Bloomberg.

But Rochon says on the inside, all the basket-qualities are gone. Instead, it’s a 180,000-square-foot office space with a marble entryway and a seven-story atrium (not too shabby)

Perhaps the owners should have thought about this before they decided to build such a, erm, unique structure.

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09/09/2016 |

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