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Silpada Puts New Twist on Business Model with Stylemaker Option


Accessories seller Silpada is rolling out a new program for those looking to earn some extra income without investing the time required to manage a business.

Coming in February, Silpada Stylemaker offers a casual alternative to the company’s traditional Representative opportunity. Management said the program will target tech-savvy women interested in adding to, but not necessarily replacing, existing income.

Alongside the program Silpada is introducing the ShopBox, a sales tool in the vein of direct-ship offerings like Birchbox or Stitchfix. Each box contains 15 popular pieces from the company’s collection of handcrafted jewelry and accessories, for the Stylemaker to “wear, share and sell” over a 14-day period. Anything not sold is then returned to the company in the envelope provided.

For an enrollment fee of $129, a Stylemaker receives 25-30 percent commission on all sales, a personalized e-commerce site to share the entire Silpada collection, and the ability to earn $50 referral bonuses. Also included are two ShopBox credits, which the Stylemaker can supplement with additional boxes for $49 each. Silpada said it plans to release six different ShopBoxes throughout the year.

“By offering two ways to sell Silpada—as a traditional Representative or as a Stylemaker—we’re speaking to a larger demographic of female entrepreneurs,” said Ryane Delka, Co-CEO alongside Kelsey Perry. “Whether she wants to earn a little extra spending money to buy the boots she’s been eyeing or replace her income by building her own jewelry business, she can choose the best fit for her lifestyle.”

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02/11/2016 |

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