Silpada Puts New Twist on Business Model with Stylemaker Option

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Accessories seller Silpada is rolling out a new program for those looking to earn some extra income without investing the time required to manage a business.

Coming in February, Silpada Stylemaker offers a casual alternative to the company’s traditional Representative opportunity. Management said the program will target tech-savvy women interested in adding to, but not necessarily replacing, existing income.

Alongside the program Silpada is introducing the ShopBox, a sales tool in the vein of direct-ship offerings like Birchbox or Stitchfix. Each box contains 15 popular pieces from the company’s collection of handcrafted jewelry and accessories, for the Stylemaker to “wear, share and sell” over a 14-day period. Anything not sold is then returned to the company in the envelope provided.

For an enrollment fee of $129, a Stylemaker receives 25-30 percent commission on all sales, a personalized e-commerce site to share the entire Silpada collection, and the ability to earn $50 referral bonuses. Also included are two ShopBox credits, which the Stylemaker can supplement with additional boxes for $49 each. Silpada said it plans to release six different ShopBoxes throughout the year.

“By offering two ways to sell Silpada—as a traditional Representative or as a Stylemaker—we’re speaking to a larger demographic of female entrepreneurs,” said Ryane Delka, Co-CEO alongside Kelsey Perry. “Whether she wants to earn a little extra spending money to buy the boots she’s been eyeing or replace her income by building her own jewelry business, she can choose the best fit for her lifestyle.”

Article Source: http://directsellingnews.com/index.php/view/silpada_puts_new_twist_on_business_model_with_stylemaker_option

02/11/2016 |

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